A managed service
An outside specialist may provide strategy, implementation and reporting under an agreed scope. Ask what the service includes and how changes are reviewed.
The LocalRank workflow
Your team directs research, chooses content and reviews drafts. The workspace provides tools, while responsibility for strategy and final publication remains with you.
A useful combination
A specialist can use a workspace as part of a broader process. Clarify who owns the website, approves factual claims and evaluates results.
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