List your real services
Start with the service list customers can buy today. Separate distinct services when their questions, preparation or process differ.
Map the places you serve
Record the towns and areas you can genuinely cover. Do not create a page simply because a place exists in a keyword suggestion.
Give each page a reason to exist
Combine service and location research, then choose where you have useful, distinct information to add. Avoid publishing the same page with only the city name changed.
Choose the next three tasks
Identify one page to improve, one customer question to answer and one keyword to track. Save these in the planner and finish the most useful one first.
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